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Continuous Magnification of Yueming Laser’s Canton Fair Effect

来源： 发布时间：2008-06-04 作者：

    With high education background, international outlook, broad view and clear thoughts, the decision makers of Yueming Laser Group Corporation have been thinking about the Canton Fair. Before exhibiting at the Canton Fair, they were striving in the global market. The enterprise had strong desires to participate in the Canton Fair. Under the solicitude from leaders of Provincial and Municipal Bureau of Foreign Trade and Economic Cooperation, Yueming Laser has become a formal member and attended the 103^rd Canton Fair. This unprecedented Canton Fair, more magnificent than ever, brought enormous business opportunities to the enterprise. As soon as the Canton Fair opened, Chen Deming, The Minister of Ministry of Commerce, arrived by plane. Although trading volume of textile was not overly tremendous, Minister Chen Deming pointed out that “The overall trend of China’s foreign trade is stable and the variation didn’t go beyond the reasonable range”. In this Canton Fair, trading volume of household electric appliances and mechanical equipments were greatly increased. The experts figured that the technology-intensive products with independent intellectual property were not greatly affected by the RMB-USD exchange rate breakthrough to 7:1. Furthermore, these products were competitive in the global market.  

    The Canton Fair was full of traveling merchants. The traveling merchants from over 100 countries and regions of Europe, Latin America, Asia and Africa visited Yueming equipments. Yueming Laser insists on the road of independent innovation and combination of energy saving, environment protection and social responsibility. The independent innovation technology and all-round laser processing equipments helped Yueming Laser to be the focus on the laser processing equipment exhibition. A Middle East guest was extraordinarily excited to see the Yueming Logo. According to his explanation, Yueming Laser Cutter is popular in the countries and regions in Asia, Africa and Europe along the Silk Road. Yueming equipments are widely recognized to have high performance to price ratio (especially high quality) and to be the best brand in laser processing equipments. The guest held the exhibition representative’s hand to show his desire to be the sales agent or distributor of Yueming products over and over again. Trading volume of Yueming products in this exhibition reached RMB 3,450,000 yuan while there were 678 manufacturers who had purchase intention and 26 manufacturers had cooperation intention (agency or distribution). Another feature in this exhibition was that a lot of customers had used Yueming equipments for years but they didn’t know where Yueming was. They always thought Yueming was a manufacturer in Europe and America or Japan. By virtue of the public praise of these international friends, good performance of Yueming laser processing equipments was widely spread in this Canton Fair. After the exhibition closed, a lot of traders from Japan, Korea, Russia, Brazil, The Middle East, Africa and overseas Chinese from America, Europe as well as traders from Hong Kong, Macao and Taiwan visited Yueming and placed purchasing orders. Thus, the Canton Fair effect was continuously magnified. Reviewing the 103^rd Canton Fair, Yueming Laser had received two benefits: First was close contact with customers which promoted mutual understanding and friendship; Second was making new friends and expanding the sales share in the global market.

    As for products internationalization, without this view, it is impossible to become a brand with internal competitiveness. The development of Yueming Laser products in the global market is based on honesty and reliable quality. Yueming have been basing the development of products and brand upon a global point of view, acting on the philosophy of “Quality has no national boundary, Innovation has no national boundary and Brand has no national boundary”, with safety, high efficiency and good services. While Yueming Laser is a young company, its positive brand connotation and global brand influence are accelerating its goal of becoming a world-class laser processing equipment manufacturer.